BRANDING - UX - WEBDESIGN - MOBILE
In order to put METIS on the map as a brand as well as for her products, we were challenged to create the brand’s digital presence and create a good experience for the customer.
My role:
Help craft the visual design, including working on the user experience
and prototyping.
The task at hand
Being a start-up brand, there was a need to communicate METIS’ uniqueness, her refreshing approach to creating better supplements as well as the supplements’ benefits.
Design challenges
By focusing on products. It was important to ensure that the experience with the product was valuable for the consumer. We wanted the consumer to know how, how much and when to use to achieve the best results. We achieved this by extending the identity, created by Midday, keeping the classical elements intact, while at the same time adopt a fresh and energetic tone of voice.
Team
Client - METIS Supplements
Agency - Truman Amsterdam
Creative Directors - Amber Franssen & Paul Hillesum
User Experience Designer - Wouter van Breevoort
Copywriters - Paul Hillesum & Nadine Komduur
Producer - Marielouise Toetenel