DESIGN - ILLUSTRATION
Self initiated project. Book of ideas / bidbook about human movement. Us humans tend to sit more and more during the day,
while this is not why we were designed to begin with. As a species we slowly
gain more weight and obesity is gaining more territory in te world.
Problem
We’ve made it too easy for ourselves. I believe creativity and communication can literally bring people into motion.
Insights
People see movement or exercise not as a rational decision.
There has to be some form of incentive.
People also react to their environment, both mentally and physically.
Result
Bewogen is an idea book dressed as a bidbook, containing loads of crazy and creative ideas on how to incorporate more movement in our daily lives.
Think big, think volume and add resistance.